What you’ll get out of this report
The report leverages millions of consumer conversations to uncover the core audience groups interested in wearable technology, what they’re looking for in these devices, and what they’re most interested in using smartwatches and fitness bands to accomplish.
- Price sensitivity across key audience segments
- Which brands are winning both in popularity and favorability
- Why feeling ‘naked’ is a common sentiment among wearable users
- How device preferences differ between LGBT, Fitness Enthusiasts, and the general population