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An agency's perspective on leveraging social media analysis to compare buyers from around the world in order to gain unique insights and win the big account.

In an RFP for Jaguar’s global account, agencies were asked to address declining customer visits to Jaguar dealerships for routine maintenance items.

The agency that ended up winning the account leveraged social media analysis to compare buyers from around the world to gain unique insights about why people choose to go to dealerships compared to independent mechanics for service.

Highlights include:

  • A strategic framework for taking action on the insights

  • How benchmarks were established to draw comparisons

  • Consumer motivations for choosing service providers

  • Geographic disparities for individual component service and repair

Length: 10 pages

Cost: Free

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Jason Carrigan

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Jason Carrigan
Sr. Director of Digital Marketing
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Evan Dunn
Digital Marketing Practice Lead
Transform Digital
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James O'Brien
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