What you’ll get out of this report
In the wake of being overtaken by BMW as the top selling luxury automobile manufacturer in the US, Lexus began evaluating their next move for reclaiming their long-held number one position, starting with a reboot of their popular December to Remember sales campaign.
How the root causes were identified
The methods used to validate hypothesises using social data
How social analysis informed strategic recommendations
The outcomes of measuring the campaign changes that were implemented