How Social Media Insights Turned Around Lexus' Holiday Campaigns

Learn how Lexus' market research agency used social media analysis to identify the root causes of increasing public negativity and make recommendations to correct the problem.

Highlights include:

  • How the root causes were identified
  • The methods used to validate hypothesises using social data
  • How social analysis informed strategic recommendations
  • The outcomes of measuring the campaign changes that were implemented



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In the wake of being overtaken by BMW as the top selling luxury automobile manufacturer in the US, Lexus began evaluating their next move for reclaiming their long-held number one position, starting with a reboot of their popular December to Remember sales campaign.

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