Social Listening Analysis for Wearable Technology

Smartwatches vs. Fitness bands: Which features and use cases do consumers value most?


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Fitness trackers and Smartwatches both have their star features and benefits. And passionate users have a lot to say about what they love about their devices. But as the industry continues to evolve, there are new ways people are using the technology.

What do users really care about most, and how do these devices impact their lifestyles and the way they communicate? Download the report above to find the answers! 

In the “Social Insights Report for the Wearable Tech Industry”, we explore how social listening and intelligence can uncover hidden trends about audiences, products, use cases, brand sentiment, linguistics and more.


Inside the report, you’ll uncover social listening insights for wearable brands like Fitbit, Garmin, Apple and more to see how they stack up, which features are most valued, and which brands rose to the top.


Product Use Cases

Complete analysis of the features and benefits consumers love most and how they use them. Analyze key functions and favorite uses with new insight into consumer perspectives


Brand Analysis

See how brands like Garmin, Apple, Fitbit and more stack up in the competitive market, and why people have affinities for specific products. Uncover sentiment, share of voice and brand favorability data


Customer Profiles

Exclusive new data about the wearable tech customers' top interests, behaviors, brand sentiment and conversational topics. Identify new customer segments and how they utilize the wearable technology in their everyday lives

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