A detailed report that uses social media data to explain the widespread success behind one of Starbucks’ best-selling seasonal flavor offerings.

For many, the decision between branded versions of the Pumpkin Spice Latte is a combination choice between flavor, brand loyalty, and convenience.

This report provides a quick look at the narrative behind seasonal beverages, highlighting the opinions consumers hold of the pumpkin spice flavored latte offerings from Starbucks, McDonald’s and Dunkin’ Donuts.

Highlights include:

  • Overview of the competitive landscape
  • Perceptions of each brand by geographic region
  • Breakdown of projected household incomes
  • The major drivers of consumer preferences for the category
  • How purchase behavior differs between brands

Length: 18 pages
Cost: Free

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