Social listening analysis of global audiences for a leading social media channel.
Shifting consumer preferences in the beverage space for an industry under pressure.
An in-depth look at consumer perceptions of wearable tech and the brands that are making the biggest impact.
How can agencies leverage better insights for their brands?
How social listening data can reveal insights about booking sites, airlines, customer service and more.
How consumer conversations online can identify audience attributes, most anticipated limited-time offers, menu opportunities, campaign hashtag analysis and more.
How consumer conversations online can help predict sales growth, measure advertising campaign effectiveness, and address future product development.
This report uncovers how mobile payment brands can use social insights to better align product development with consumers' unmet needs.
How social data can help banks understand consumers overtime and how they can apply various findings to influence marketing.
An examination of how brands and agencies can use social media data to learn about Netflix’s social landscape and target the best shows to inspire new product marketing ideas and uncover product placement opportunities.
Better understand what drives the purchasing behavior of their customers and in turn create better products, enhance service quality, and enable fantastic customer experiences.
The report showcases how eco friendly buyer personas created by social media data can be paired with social media research.
A detailed report that uses social media data to explain the widespread success behind one of Starbucks’ best-selling seasonal flavor offerings.
An in-depth examination on the effect recalls have on consumer opinion and the lifespan of a recall crisis.
A high-level analysis of the top delivery pizza chains, how they resonate with different audience segments including parents and gamers, and what gamers in particular dislike and like about each chain.
How social media data can help pharmaceutical and personal care companies better understand the needs, fears, and conditions of their customers and in turn create better products, experiences, and outcomes.
A deep dive into online consumer feedback about the latest generation of consoles, the Playstation 4 and Xbox One, the successes of which will likely shape gaming for the next five to seven years.