Brands are going all-in on Influencers! Whether by big-name celebrities or an organized community of micro-influencers, spreading brand awareness like wildfire to your online tribe can drive serious business value.
But an influencer program can’t be successful without the right data to validate success.
Likes and shares don’t tell the story. Generating and analyzing conversations from audiences is crucial. For this, you need accurate insight into target audiences and how influencers reach them.
This social listening case study shows how a leading PR Agency, MBooth, uses the right data to produce brilliant influencer analysis for top running shoe brand Brooks Running.
They launched their Run Happy Ambassadors program with the goal of using micro-influencers to drum up enthusiasm for the brand. Using the social insights within Infegy Atlas, MBooth analyzed the widespread conversations tied to Brooks Running’s influencer campaign and proved the campaign’s success.
In this case study, we’ll take a look at how MBooth has delivered an irreplaceable analysis of Brooks Running’s ultra-successful Run Happy Ambassador program and helped the brand realize the true value of influencers, thanks to social listening.
