Learning Banking Behaviors through Social Media Listening

This report explores how conversations online can contribute to brand marketing and strategies for the banking industry 

Many consumers today will turn to social media to express their problems or pain-points with banks; includes (but is not limited to) their struggles with savings, home-buying, and other money related issues.

Tracking brand mentions and doing a competitor analysis are just surface-level capabilities of what some social media listening tools can do for the banking industry.

This report focuses on how social data can help banks understand consumers overtime and how they can apply various findings to influence marketing.

In this report we uncover:

  • How conversations about personal checkings and savings have changed over nearly 10 years
  • The differences between how men and women discuss their finances
  • How banks can incorporate humor into their campaigns
  • How conversations about financial struggles have changed overtime on social
  • What social channels banks should be more visible in
  • What are people more likely to save up for nowadays
  • Why Milllennials are less likely to buy a home

Length: 20 pages
Cost: Free

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Jason Carrigan

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Jason Carrigan
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