What you’ll get out of this report
The report showcases how eco friendly buyer personas created by social media data can be paired with social media research.
Highlights include:
- Nest buyers discuss price, more often than energy savings, when acquiring the thermostat
- Messaging around 'sustainable' products resonates highest with eco-minded consumers when compared with renewable and environmental energy
- Millennials who drive EV/Green automobiles prefer the Chevy Bolt over the Nissan Leaf
- Kimpton hotels ranks highest in positive engagemnet among eco-friendly hotel chains
