Buyer personas insights for Nest, BMW, The Marriott and so much more.

The report showcases how eco friendly buyer personas created by social media data can be paired with social media research.

Highlights include:

  • Nest buyers discuss price, more often than energy savings, when acquiring the thermostat
  • Messaging around 'sustainable' products resonates highest with eco-minded consumers when compared with renewable and environmental energy
  • Millennials who drive EV/Green automobiles prefer the Chevy Bolt over the Nissan Leaf
  • Kimpton hotels ranks highest in positive engagemnet among eco-friendly hotel chains

Length: 18 pages
Cost: Free

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