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A detailed examination of preference for each brand, net favorability, emotional attachment, expressed purchase indicators, consumer opinions of sweeteners, and more.

This brand analysis pits Coca-Cola against Pepsi to examine consumer preferences for each brand and each brand’s most prominent extensions.

Highlights include:

Levels of emotional attachment and affinity for brands

Demographic distributions and disparities

Analysis of consumer perceptions of sweeteners

How the choice of celebrity for campaigns affects perceptions worldwide

Length: 20 pages
Cost: Free

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