What you’ll get out of this report
A collaboration between Infegy and Phoenix Marketing International, this report combines traditional survey based research and social media analysis to uncover the systemic impacts to impression and purchase consideration for automotive brands that issue widespread recalls.
Highlights include:
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Historical analysis of automotive recalls
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Postmortem analysis of the GM ignition recalls
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Observed impact to perceptions of quality
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Comparison of how the Takata recall impacted the major brands involved
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Impact on purchase consideration for buyers currently in market for a new vehicle
