Report: How Generation Z Shops, Buys, and Interacts on Social Media

Inside, find how social insights reveal the secret formula for brands to connect with Gen Z consumers.


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Gen Z is impossible to predict or understand… at least, that’s what you’ve led to believe. How can your brand be positioned to resonate with this up-and-coming group of consumers (and buyers)? It’s a mystery!

But here’s the simple truth: Gen Z talks online about how and why they buy, the brands they love, and their interests and pain points more than any other generation. All you have to do is listen.

The Social Insights Report on Gen Z Purchasing and Social Media Behaviors uncovers what you need to know on how Gen Z consumers think, feel and buy. This is data on Gen Z you won’t find anywhere else.

Discover incredible new insights on Gen Z characteristics, their social media habits and buying behaviors, and how they talk about purchases they make or plan to make.


You can’t ignore how Generation Z talks and interacts online. Their conversations contain key data about how they shop, why they buy, and how brands can connect with them. This report pinpoints key conversational insights that reveal surprising new information about Gen Z.



Formula for Winning Gen Z

Learn how our social listening research reveals the playbook for connecting with Gen Z and winning their business.


Gen Z Social Media Behaviors

Find out how Gen Z interacts online. Gen Z talks about their shopping behavior, lifestyles and how they self identify, making this data crucial.


How and Why Gen Z Buys

Get exclusive analysis on how Gen Z spends their money, why they save money, their lifestyles and shopping trends, how they view brands and brand values.

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