Are you trying to dig in and understand Generation Z. You're not alone. Members of this generation have become a puzzle for marketers, advertisers and analysts from all walks of life. How to solve the conundrum? The answer starts and ends with data.
That’s where our report, “The Ultimate Guide to Generation Z Personas” comes in handy. In the report, you’ll get exclusive data on the DNA make up of Gen Z and how they perceive brands and brand values.
We ask: Who is Generation Z? What causes do they care about? What are their interests and passions? What brands are most important to each segment of Gen Z?
These questions led us to 7 data-driven personas: World Changers, Entrepreneurs, LGBTQ+, Adventurers, Fashionistas, YouTubers and Twitchers.
We analyzed the millions of Gen Z voices around the world to build our latest social insights report with all the insights you’ve been missing. Download it today!
Learn what attributes and values define Gen Z and what drives how they behave and what brands they love
Analysis of how audiences interact online and their thoughts, sentiment and emotions surrounding brands and topics
Data on what brand values resonate with Gen Z and a glimpse at brands poised to win over young consumers