Beauty Report: Social Insights + Trends

Uncover exclusive, need-to-know data on consumer preferences and expectations, buying behaviors, and growing interest in natural products

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Is your beauty brand staying out in front of the latest consumer trends?

People’s preferences are changing. A top catalyst: the demand for more natural and healthier consumer goods. Uncovering these hidden beauty and cosmetic consumer analytics will help your team better understand the buyers, their online behaviors, and the influencers and influencing factors that lead to dollars being spent.

In our social insights report for the beauty and cosmetics industry, we look at some of the leading beauty brands, their consumers and investigate what their latest wants, needs and pain points are.

Inside the report, you’ll see what consumers discuss most, how they express intent to buy and what their thoughts and sentiment are towards specific brands and products. You’ll find out why natural, non-toxic and chemical-free products are dominating the market in 2019 and beyond. And you’ll also get an analysis of particular beauty trends such as K-beauty.

This social listening report is your primer on the beauty industry, from brands to products to trends to branding and advertising.

Read on to see what else you’ll get inside the report or download it now!


The analysis featured in the beauty report pinpoints crucial consumer data points for some major beauty and cosmetic brands such as L’Oreal, Clinique, ILIA, Bare Minerals, Bite Beauty and categories like K Beauty and Men’s Grooming. Here’s a snapshot of what’s inside:



Product Analysis and Top Trends

Uncover hidden insights of the latest consumer trends and learn how to apply the insights provided to your own team’s efforts.


Brand Comparisons + Scorecards

View the top beauty brands side-by-side and see which companies win out in the areas of consumer trust and purchase intent.


Social Personas

See the breakdown of personas for various top products, brands and buying habits  developed from key social media audiences.

Ready for more?