Is your beauty brand staying out in front of the latest consumer trends?
People’s preferences are changing. A top catalyst: the demand for more natural and healthier consumer goods. Uncovering these hidden beauty and cosmetic consumer analytics will help your team better understand the buyers, their online behaviors, and the influencers and influencing factors that lead to dollars being spent.
In our social insights report for the beauty and cosmetics industry, we look at some of the leading beauty brands, their consumers and investigate what their latest wants, needs and pain points are.
Inside the report, you’ll see what consumers discuss most, how they express intent to buy and what their thoughts and sentiment are towards specific brands and products. You’ll find out why natural, non-toxic and chemical-free products are dominating the market in 2019 and beyond. And you’ll also get an analysis of particular beauty trends such as K-beauty.
This social listening report is your primer on the beauty industry, from brands to products to trends to branding and advertising.
Read on to see what else you’ll get inside the report or download it now!
Uncover hidden insights of the latest consumer trends and learn how to apply the insights provided to your own team’s efforts.
View the top beauty brands side-by-side and see which companies win out in the areas of consumer trust and purchase intent.
See the breakdown of personas for various top products, brands and buying habits developed from key social media audiences.