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THE STATE OF WEARABLE TECHNOLOGY: SMARTWATCHES VS FITNESS TRACKERS

An in-depth look at consumer perceptions of wearable tech and the brands that are making the biggest impact

The report leverages millions of consumer conversations to uncover the core audience groups interested in wearable technology, what they’re looking for in these devices, and what they’re most interested in using smartwatches and fitness bands to accomplish.

Highlights include:

  • Price sensitivity across key audience segments
  • Which brands are winning both in popularity and favorability
  • Why feeling ‘naked’ is a common sentiment among wearable users
  • How device preferences differ between LGBT, Fitness Enthusiasts, and the general population

Length: 57 pages
Cost: Free

Download Report

Hear what our customers have to say about Infegy Atlas


Jason Carrigan

"Altas allows me to get insights that no one else is coming up with."

Jason Carrigan
Sr. Director of Digital Marketing
Sonic Drive-In
Evan Dunn

"If you're looking for a social listening tool, stop looking. This one's it."

Evan Dunn
Digital Marketing Practice Lead
Transform Digital
James O'Brien

"Exceptional tool that continues to surprise me."

James O'Brien
Sr. Analyst, Customer Insights (VOC)
JetBlue