What you’ll get out of this report
In an RFP for Jaguar’s global account, agencies were asked to address declining customer visits to Jaguar dealerships for routine maintenance items.
The agency that ended up winning the account leveraged social media analysis to compare buyers from around the world to gain unique insights about why people choose to go to dealerships compared to independent mechanics for service.
A strategic framework for taking action on the insights
How benchmarks were established to draw comparisons
Consumer motivations for choosing service providers
Geographic disparities for individual component service and repair