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Social Listening Insights for the QSR Industry

 

This report explores how consumer conversations online can identify audience attributes, most anticipated limited-time offers, menu opportunities, campaign hashtag analysis and more.

In the world of QSR, brands have big challenges when it comes to standing out. Competition is high and consumers frequently bounce between restaurant chains to satisfy their cravings. It’s important for brands to identify which menu items keep them on top and what limited-time offers excite their target audience. By using social listening data, QSR brands can identify what makes their brand stand out to ensure they stay top-of-mind in this fast paced market.
 

This report highlights use cases that detail how social listening insights can be used for the QSR industry.

 

Highlights in this report include:

  • Leveraging post volume, sentiment and passion scores to analyze competitors.

  • Utilizing demographic, geographic and data to identify consumers engaging with your brand.

  • Identifying top performing limited-time offers and new menu combinations.

  • Drilling into how consumers are engaging with brands’ apps.

  • Examining the hashtags brands are associated with most.


Length: 29 pages
Cost: Free

Hear what our customers have to say about Infegy Atlas


Jason Carrigan

"Altas allows me to get insights that no one else is coming up with."

Jason Carrigan
Sr. Director of Digital Marketing
Sonic Drive-In
Evan Dunn

"If you're looking for a social listening tool, stop looking. This one's it."

Evan Dunn
Digital Marketing Practice Lead
Transform Digital
James O'Brien

"Exceptional tool that continues to surprise me."

James O'Brien
Sr. Analyst, Customer Insights (VOC)
JetBlue