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SOCIAL MEDIA INSIGHTS FOR THE PUMPKIN SPICE LATTE

A detailed report that uses social media data to explain the widespread success behind one of Starbucks’ best-selling seasonal flavor offerings.

For many, the decision between branded versions of the Pumpkin Spice Latte is a combination choice between flavor, brand loyalty, and convenience.

This report provides a quick look at the narrative behind seasonal beverages, highlighting the opinions consumers hold of the pumpkin spice flavored latte offerings from Starbucks, McDonald’s and Dunkin’ Donuts.

Highlights include:

  • Overview of the competitive landscape
  • Perceptions of each brand by geographic region
  • Breakdown of projected household incomes
  • The major drivers of consumer preferences for the category
  • How purchase behavior differs between brands

Length: 18 pages
Cost: Free

Hear what our customers have to say about Infegy Atlas


Jason Carrigan

"Altas allows me to get insights that no one else is coming up with."

Jason Carrigan
Sr. Director of Digital Marketing
Sonic Drive-In
Evan Dunn

"If you're looking for a social listening tool, stop looking. This one's it."

Evan Dunn
Digital Marketing Practice Lead
Transform Digital
James O'Brien

"Exceptional tool that continues to surprise me."

James O'Brien
Sr. Analyst, Customer Insights (VOC)
JetBlue