<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1615255955451271&amp;ev=PageView&amp;noscript=1">

Learning Banking Behaviors through Social Media Listening

This report explores how conversations online can contribute to brand marketing and strategies for the banking industry 

Many consumers today will turn to social media to express their problems or pain-points with banks; includes (but is not limited to) their struggles with savings, home-buying, and other money related issues.

Tracking brand mentions and doing a competitor analysis are just surface-level capabilities of what some social media listening tools can do for the banking industry.

This report focuses on how social data can help banks understand consumers overtime and how they can apply various findings to influence marketing.

In this report we uncover:

  • How conversations about personal checkings and savings have changed over nearly 10 years
  • The differences between how men and women discuss their finances
  • How banks can incorporate humor into their campaigns
  • How conversations about financial struggles have changed overtime on social
  • What social channels banks should be more visible in
  • What are people more likely to save up for nowadays
  • Why Milllennials are less likely to buy a home

Length: 20 pages
Cost: Free

Hear what our customers have to say about Infegy Atlas


Jason Carrigan

"Altas allows me to get insights that no one else is coming up with."

Jason Carrigan
Sr. Director of Digital Marketing
Sonic Drive-In
Evan Dunn

"If you're looking for a social listening tool, stop looking. This one's it."

Evan Dunn
Digital Marketing Practice Lead
Transform Digital
James O'Brien

"Exceptional tool that continues to surprise me."

James O'Brien
Sr. Analyst, Customer Insights (VOC)
JetBlue