What you’ll get out of this report
Like many of Apple’s events, rumors were widespread leading up to the presentation for the 6th generation of iPhone. Would this be the year Apple launches a phablet sized phone? What about wearable technology? Will Apple finally unveil its watch?
This report covers consumer anticipation leading up to and reactions during the event to Apple’s newly announced products and services.
Sentiment, threats, and topics leading up to the event
Sentiment, passion, and share-of-voice for products announced during the event
Purchase intent breakdown by product
Highlights of the features that caught consumers’ attention