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MEASURING CONSUMER REACTIONS TO APPLE’S IPHONE 6 EVENT

From overall sentiment and excitement to purchase intent, see how consumers reacted to Apple's big product announcement.

Like many of Apple’s events, rumors were widespread leading up to the presentation for the 6th generation of iPhone. Would this be the year Apple launches a phablet sized phone? What about wearable technology? Will Apple finally unveil its watch?

This report covers consumer anticipation leading up to and reactions during the event to Apple’s newly announced products and services.

Highlights include:

  • Sentiment, threats, and topics leading up to the event

  • Sentiment, passion, and share-of-voice for products announced during the event

  • Purchase intent breakdown by product

  • Highlights of the features that caught consumers’ attention


Length: 18 pages
Cost: Free

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