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PLAYSTATION 4 VS XBOX ONE: THE BATTLE FOR MARKET SUPERIORITY

How social media analysis accurately predicted which gaming system would outsell the other.

This report provides a deep dive into online consumer feedback about the latest generation of consoles, the Playstation 4 and Xbox One, the successes of which will likely shape gaming for the next five to seven years.

Highlights include:

  • How the video game console category has shifted over the last 20 years

  • Where Microsoft went wrong with consumers when they announced the Xbox One

  • How Sony’s gamers first focus generated the momentum to take the lead

  • How gaming titles affected gamer affinity for each console

  • How social media data accurately predicted the sales volume advantage for the PS4 over the Xbox One


Length: 27 pages
Cost: Free

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Jason Carrigan

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Jason Carrigan
Sr. Director of Digital Marketing
Sonic Drive-In
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Evan Dunn
Digital Marketing Practice Lead
Transform Digital
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James O'Brien
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JetBlue