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MARKETING TO ECO CONSCIOUS CONSUMERS

Buyer personas insights for Nest, BMW, The Marriott and so much more.

The report showcases how eco friendly buyer personas created by social media data can be paired with social media research.

Highlights include:

  • Nest buyers discuss price, more often than energy savings, when acquiring the thermostat
  • Messaging around 'sustainable' products resonates highest with eco-minded consumers when compared with renewable and environmental energy
  • Millennials who drive EV/Green automobiles prefer the Chevy Bolt over the Nissan Leaf
  • Kimpton hotels ranks highest in positive engagemnet among eco-friendly hotel chains

Length: 18 pages
Cost: Free

Download Report

Hear what our customers have to say about Infegy Atlas


Jason Carrigan

"Altas allows me to get insights that no one else is coming up with."

Jason Carrigan
Sr. Director of Digital Marketing
Sonic Drive-In
Evan Dunn

"If you're looking for a social listening tool, stop looking. This one's it."

Evan Dunn
Digital Marketing Practice Lead
Transform Digital
James O'Brien

"Exceptional tool that continues to surprise me."

James O'Brien
Sr. Analyst, Customer Insights (VOC)
JetBlue