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THE IMPACT OF AUTOMOTIVE RECALLS ON CONSUMER OPINION

An in-depth examination on the effect recalls have on consumer opinion and the lifespan of a recall crisis.

A collaboration between Infegy and Phoenix Marketing International, this report combines traditional survey based research and social media analysis to uncover the systemic impacts to impression and purchase consideration for automotive brands that issue widespread recalls.

Highlights include:

  • Historical analysis of automotive recalls

  • Postmortem analysis of the GM ignition recalls

  • Observed impact to perceptions of quality

  • Comparison of how the Takata recall impacted the major brands involved

  • Impact on purchase consideration for buyers currently in market for a new vehicle


Length: 21 pages
Cost: Free

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Jason Carrigan

"Altas allows me to get insights that no one else is coming up with."

Jason Carrigan
Sr. Director of Digital Marketing
Sonic Drive-In
Evan Dunn

"If you're looking for a social listening tool, stop looking. This one's it."

Evan Dunn
Digital Marketing Practice Lead
Transform Digital
James O'Brien

"Exceptional tool that continues to surprise me."

James O'Brien
Sr. Analyst, Customer Insights (VOC)
JetBlue